John Cash

John Cash

John L. Cash, Jr.

The Narmer Group, LLC




Accomplished as a United States Air Force Officer, MBA-educated businessman and marketer with industry leading fortune 100 companies as well as an Adjunct Professor, John, (JC as he is referred to), now has committed his experience as a business owner to serve his clients and community. As the Managing Director of The Narmer Group, LLC, a full-service strategic marketing and business development agency, he manages client goals, objectives and strategies. With expertise in brand marketing, industry insights, client sales/sponsorship, sport/entertainment and multi-media property programming the Narmer Group provides strategic and consultative expertise through a collaborative approach that delivers strategic and financial value in a profitable manner while increasing the brand equity of the client in innovative and sustainable manners.

John has served at the management and executive level for industry-leading companies such as IMG Collegiate Sports, Bank of America, Coca-Cola and IMAGES USA as well as managed budgets up to $125 million dollars. He has achieved EBITDA goals for the first HBCU (historically black colleges and universities) multi-media business initiatives for both IMG Collegiate and Van Wagner Sport and Entertainment. As a military officer John has served during two military campaigns, Operation Just Cause (Panama) and the Gulf War (Desert Shield and Desert Storm).


John received his MBA from the University of Texas, MS from Webster University and BBA from Howard University.


As an Adjunct Professor he has taught several courses including sport and entertainment marketing, management and advertising. Colleges and universities where he has taught include Johnson C. Smith University, Metropolitan College, Wingate University and Middlesex Community College. Recently he have presented, gained support and scheduled to launch the first Esports/Gaming curriculum at an Historically Black College and University (HBCU) in January 2020. The Esports/Gaming industry is a fast growing, international, multi-billion dollar industry.


Honors & Community

John has received both military and business honors including the meritorious service accommodation award and the IMAGES USA Distinguished Leadership Award. He values continuous learning and participates and supports various professional and business workshops.

His community and service passions are centered on supporting service-disabled veterans and youth empowerment programs. He currently serves on the boards of Vets2Industry, Cxmmunity (yes with an x) and the Charlotte Business Group.

John is a leader and volunteer in his church and fraternity alumni chapter, Alpha Phi Alpha / Beta Lu Lambda Charlotte Chapter. Professionally he has served has the Marketing Chairperson for the American Marketing Association leading the “Marketing All-Stars” program during the 2019 NBA All-Star Game week.

Family & Interests

A proud native of our nation’s capital, Washington, D.C., John is a husband to Robin and a father to Alaina, his daughter. He is a man of faith and loves to learn, read, socialize, travel, and is avid about social media, sports (especially golf) and wellness. His latest and greatest service and learning experience is caregiving for his parents.

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